How did Florida crush teen tobacco use?
Tobaccco: Crush It! was created by the Florida Tobacco Pilot Program with money from a $13 billion financial settlement with the tobacco industry. The Florida Department of Health partnered with Scholastic to create educational materials that would teach students about the dangers of tobacco use. As art director, I collaborated with various illustrators to create a comic-book themed curriculum kit featuring three villainous characters who were defeated by the truth about tobacco use.