Health

Developing a visual identity system for a premium tea brand.
Improving the employee healthcare experience while decreasing costs for employers.
Bringing new solutions and medications to patients in need.
Creating quality oral healthcare products — since 1873.
Looney Tunes characters help families pick more nutritious food for their children.
Teaching Florida students about the dangers of tobacco use.

STEM Careers

Teaching the data science skills that employers value most.
Building intensive digital learning experiences using the Canvas LMS platform.
Preparing students for financial technology careers.
Learning how to protect systems, networks, and programs from digital attacks.
Teaching students to define the why, when, and what of product development.
Learning software development life cycle methodologies.
Making STEM-related careers accessible and engaging for students.

Math

Rethinking the visual presentation of a scientifically-proven math curriculum.
Helping students become independent mathematical thinkers.
Developing software that gets young students excited about learning math.
Blending instruction and technology to help students become stronger and more confident with math.
Helping students at all levels of mathematical proficiency catch up and keep up.

Literacy

Helping all students read at or beyond developmental expectations.
Engaging informational and literary texts help students reach and exceed reading proficiency.
Comprehensive support and strategy to enhance foundational literacy skills.
Developing language acquisition skills through commonly-used idioms and expressions.
Teaching students to recognize and identify elements of music.
Nurturing a lifelong love of reading.
Helping students become more proficient readers through differentiated small–group instruction.
Using data to individualize and differentiate reading instruction.

History

250 inspirational stories of African American achievement preserved for generations to come.
Exploring the role of music in America’s cultural heritage.
Teaching the culture and traditions of Texas in Benchmark Education's Spot On Social Studies series.
Using the “People’s Document” to inspire and empower students to participate in civic life—and VOTE!
Working to make classrooms—and the world—unsafe for bigotry and intolerance.

Beauty

Pitching an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day.
Repackaging M.A.C.’s most popular makeup as convenient travel size products.
The latest, must-have skincare, makeup and fragrance products—in five different languages.

User Experience

Employing content marketing strategies to expand consumer marketing opportunities.
Upgrading the user experience of rural broadband consumers.
Improving an online authoring tool used to create customized marketing materials.
Using the Japanese origins of Agile methodology to empower employees.
Teaching the basics of creating user-friendly interfaces.
Learning how and why to design for people with less than perfect vision.

Finance

Turning investment expertise into a systematic, repeatable process designed to generate true alpha over time.
Delivering tactical and strategic portfolio guidance and goals-based advice.
Teaching financial literacy to college-bound students through a scholarship contest.
The Pet Card could be Chase's most popular credit card.

How do you market premium tea?

Toast, a brand strategy and design firm design with over 20 years of product development experience, hired me to assist in the development a visual identity system for a new premium tea brand, Pure Leaf.

My role included:

  • prototyping packaging for hot, iced, bagged and loose-leaf teas
  • creating production templates and pre-press mechanicals with printer specifications
  • developing a brand style guide to onboard future vendors
MobilePackagingLabelsSpecificationsStyle Guide

Mobile

Branding Website

Although not part of the original assignment, I just couldn’t resist designing a website to share the story, the provenance, and the nutritional benefits of the tea and the brand.

Pure Leaf Tea Mobile
Pure Leaf Tea Mobile

Packaging

Pure Leaf Tea Jars

Labels

Pure Leaf Label

Specifications

Pure Leaf Specs

Style Guide

Brand Extension

Pure Leaf Style Guide