Does investing in design pay?

Sophisticated design helps Thresher Fixed communicate the value of their modern approach to fixed income portfolio management: alpha (not beta) should be the primary driver of excess returns.

For investors, Alpha and beta are two of the key measurements used to evaluate the performance of a stock, a fund, or an investment portfolio.

Alpha measures an asset’s return relative to a benchmark (such as the S& 500).

Thresher True Alpha

Beta measures how volatile a stock or portfolio is relative to a benchmark index, using historical market data.

Thresher True Beta

Brand Identity

I collaborate with Outsourced Growth Marketing to create marketing materials that tell the Thresher Fixed brand story in an appealing and easy-to-understand manner. This involves visually articulating their investment expertise and data insights and creating meaningful differentiation for the Thresher family of funds.

Thresher Fixed Logo
Thresher Fixed Color Palette
Thresher Core Header

Targets core plus fixed income returns with a core risk profile, seeking more alpha and less downside volatility than the index and competitors

Thresher Dynamic Header

Total return approach designed to blend a dynamic allocation of fixed income and equities to deliver growth equity returns with less volatility and drawdown

Thresher Long Header

Total return approach aiming to deliver equity-like returns within a fixed income risk profile

Thresher One Header

Thresher’s flagship investment fund dynamically allocates across Thresher’s Investment Strategies to create a multi-strategy total return approach designed to outperform across different market environments.

Data Visualization

I translate Thresher Fixed’s data-driven story and actionable insights into visuals that allow stakeholders to interpret complex information and make informed investment decisions.

Thresher Benchmark Pie Chart
Thresher Core Pie Chart
Thresher Long Pie Chart
Thresher Core Bar Chart
Thresher Dynamic Bar Chart
Thresher Long Bar Chart
Thresher Exhibit 3
Thresher Exhibit 4
Thresher Calendar-Year Returns
Thresher Q324 Market Snapshot

Thresher Fixed’s investment insights and data visualizations are featured on the company’s website, fact sheets, white papers, and pitch books, which are distributed to prospective and existing customers.

Thresher Core Fact Sheet-Page 1
Thresher Core Fact Sheet-Page 2
Thresher Dynamic Fact Sheet-Page 1
Thresher Dynamic Fact Sheet-Page 2
Thresher Long Fact Sheet-Page 1
Thresher Long Fact Sheet-Page 2
Thresher One Fact Sheet-Page 1
Thresher One Fact Sheet-Page 2

Website

I also worked on the Thresher Fixed website, which was built with a Squarespace template. I tweaked the design to better align with the brand.

Thresher Fixed Homepage
Thresher Fixed Solutions Page