How do you help people navigate healthcare?

Rightway helps employers reduce healthcare costs and pharmacy spend by 15% through navigation and guidance. By inserting clinicians and pharmacists into the member care journey, the company guides over a million members to the highest-quality healthcare and optimal medications.

Combining a user-friendly mobile app with a team of live, dedicated healthcare guides, Rightway’s care navigators are available to answers member questions, take time-consuming tasks off their hands, and guide employees to make better and more cost-effective decisions.

I work with the Member Marketing and Growth Marketing teams to create brand communications for prospects, clients, members, and other audiences.

Landing Page

Professional Services

I designed a Landing Page to introduce potential customers to Rightway’s care navigation ecosystem and concierge support. Prototypes were created in Figma for both desktop and mobile.

Professional Services Firm Landing Page Desktop

Email

Benefits Management

I created responsive email templates in Figma for export to the Salesforce Pardot and Iterable email marketing platforms. Here are a few design options.

Rightway Benefit Manager Email Concept 3
Rightway Benefit Manager Email Concept 2
Rightway Benefit Manager Email Concept 1

Presentations

Growth Marketing

I design Pitch Decks and Product Decks for the Member Marketing and Growth Marketing teams. Here are a few sample screens.

Rightway RxSaver Financial Model
Rightway RxSaver Introduction
Rightway RxSaver Savings
Rightway RxSaver Approach
Rightway RxSaver Delivery
Rightway RxSaver Pharmacy

Social Media

LinkedIn Posts

The marketing team asked me to create a Thanksgiving social media post for LinkedIn.

I explored a variety of concepts and designs to pay homage to Thanksgiving traditions, express gratitude to Rightway’s customers, and wish them a Happy Thanksgiving.

Collateral

Growth Marketing

I design collateral for the Member Marketing and Growth Marketing teams, introducing customers to Rightway’s easy-to-use technology and personalized care navigation.