Health

Improving the employee healthcare experience while decreasing costs for employers.
Bringing new solutions and medications to patients in need.
Creating quality oral healthcare products — since 1873.
Looney Tunes characters help families pick more nutritious food for their children.
Developing a visual identity system for a premium tea brand.
Teaching Florida students about the dangers of tobacco use.

STEM Careers

Teaching the data science skills that employers value most.
Building intensive digital learning experiences using the Canvas LMS platform.
Preparing students for financial technology careers.
Learning how to protect systems, networks, and programs from digital attacks.
Teaching students to define the why, when, and what of product development.
Learning software development life cycle methodologies.
Making STEM-related careers accessible and engaging for students.

Math

Rethinking the visual presentation of scientifically-proven math curriculum.
Helping students become independent mathematical thinkers.
Developing software that gets young students excited about learning math.
Blending instruction and technology to help students become stronger and more confident with math.
Helping students at all levels of mathematical proficiency catch up and keep up.

Literacy

Helping all students read at or beyond developmental expectations.
Engaging informational and literary texts help students reach and exceed reading proficiency.
Comprehensive support and engaging strategies to enhance foundational early literacy skills.
Teaching students to recognize and identify elements of music.
Nurturing a lifelong love of reading.
Helping students become more proficient readers through differentiated small–group instruction.
Using data to individualize and differentiate reading instruction.

History

250 inspirational stories of African American achievement preserved for generations to come.
Exploring the role of music in America’s cultural heritage.
Teaching the culture and traditions of Texas in Benchmark Education's Spot On Social Studies series.
Using the “People’s Document” to inspire and empower students to participate in civic life—and VOTE!
Working to make classrooms—and the world—unsafe for bigotry and intolerance.

Beauty

Pitching an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day.
Repackaging M.A.C.’s most popular makeup as convenient travel size products.
The latest, must-have skincare, makeup and fragrance products—in five different languages.

User Experience

Implementing content marketing strategies to expand consumer marketing opportunities.
Upgrading the user experience of rural broadband consumers.
Improving an online authoring tool used to create customized marketing materials.
Using the Japanese origins of Agile methodology to empower employees.
Teaching the basics of creating user-friendly interfaces.
Learning how and why to design for people with less than perfect vision.

Finance

Turning investment expertise into a systematic, repeatable process designed to generate true alpha over time.
Delivering tactical and strategic portfolio guidance and goals-based advice.
Teaching financial literacy to college-bound students through a scholarship contest.
The Pet Card could be Chase's most popular credit card.

How do you help people navigate healthcare?

Rightway helps 850 employers reduce healthcare costs and pharmacy spend by 15% through navigation and guidance.

By inserting clinicians and pharmacists into the member care journey, the company guides over a million members to the highest-quality healthcare and optimal medications.

Combining a user-friendly mobile app with a team of live, dedicated healthcare guides, Rightway’s care navigators are available to answers member questions, take time-consuming tasks off their hands, and guide employees to make better and more cost-effective decisions.

I work with the Member Marketing and Growth Marketing teams to create brand communications for prospects, clients, members, and other audiences.

Landing PageEmailPresentationsSocial MediaCollateral

Landing Page

Professional Services

I designed a Landing Page to introduce potential customers to Rightway’s care navigation ecosystem and concierge support. Prototypes were created in Figma for both desktop and mobile.

Professional Services Firm Landing Page Desktop

Email

Benefits Management

I created responsive email templates in Figma for export to the Salesforce Pardot and Iterable email marketing platforms. Here are a few design options.

Rightway Benefit Manager Email Concept 3
Rightway Benefit Manager Email Concept 2
Rightway Benefit Manager Email Concept 1

Presentations

Growth Marketing

I design Pitch Decks and Product Decks for the Member Marketing and Growth Marketing teams. Here are a few sample screens.

Rightway RxSaver Financial Model
Rightway RxSaver Introduction
Rightway RxSaver Savings
Rightway RxSaver Approach
Rightway RxSaver Delivery
Rightway RxSaver Pharmacy

Social Media

LinkedIn Posts

The marketing team asked me to create a Thanksgiving social media post for LinkedIn.

I explored a variety of concepts and designs to pay homage to Thanksgiving traditions, express gratitude to Rightway’s customers, and wish them a Happy Thanksgiving.

Collateral

PBM Legislation Cheat Sheet

Pharmacy benefit managers, or PBMs, were created to negotiate with drug manufacturers and pharmacies to keep prescription drug costs low for patients and plan sponsors. But over time, traditional PBMs have not maintained this objective.

In response to growing concerns about the role of PBMs in rising drug prices, congress introduced a series of legislative measures aimed at curbing unfair practices and increasing reporting transparency in the PBM industry.

I was tasked with creating a cheat sheet for Rightway members to explain the legislation and its potential impact.